Live Below the Line 2013

Live below the line is an initiative to challenge New Zealanders to reflect upon extreme poverty (where over 1.2 billion people are affected) and fundraise towards a charitable cause by living on $2.25 a day.

When Habitat for Humanity approached us to handle their promotions campaign, we immediately tagged along as fundraising partners. The project went towards eliminating poverty housing from Kamiaya, a poverty-stricken area of Nepal — we pledged to raise enough for one house, which costs $1866. The experience was… humbling to say the least. Being the café snobs that we are, lamenting over the prices of organic chicken and raving over the Lewis Road chocolate milk — here we were salvaging each strip of carrot skin and last bite of oatmeal. We had fun documenting the whole process none-the-less, and the response we got from our clients, friends and family were overwhelming, having raised $4667, enough to build 2.5 houses! Thank you, thank you, thank you.

This fundraiser has finished for now, however, you can still donate to Habitat’s great causes here

Here's a few more photos from the gig:






Written by Katie Che on 18.3.2015