WHY = PASSION & PURPOSE
Simon Sinek, the author of Start With Why, argues it’s not what you do which inspires people to buy from you but why you do it.
When you are defining who you are, what your business does and how it can help your customers, think about your inspiration. What led you to this point? What’s your purpose?
Knowing why you are doing something keeps you motivated. It helps you get out of bed in the morning and to do the hard work. It also gives you a story to tell. People will respond far better to the story about why you were inspired to do what you do than any sales pitch.
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If you’re looking for something new and fresh or wanting designers who give a damn, we’re your people!