How much does logo design cost?
Logo design costs depend on whether you need a simple logo development project or a broader brand identity. We quote based on the scope, complexity and strategic work involved, so the best starting point is a quick discovery chat.
How long does logo design take?
A straightforward logo project may take a week, while a full identity can take longer. Timing depends on the brief, feedback rounds and whether brand strategy is needed first.
What files will we receive when the logo is finished?
We supply the final approved logo in the file formats you are likely to need for print, web and everyday use (around 20 files), along with colour and logo variations appropriate to the project. You also get a helpful single-page logo guide.
Can you redesign an existing logo without losing all our brand recognition?
Yes. A logo 'evolution' can be a better option than a complete replacement (revolution) when the existing identity still has equity. We can modernise, simplify or refine what is there while retaining recognisable elements.
Do you design logos for startups?
Yes. We work with startups, growing businesses, established organisations and not-for-profits. For new businesses, we will often help clarify the positioning and story before designing the logo - we also offer discounted rates for startups because we feel ya!
Is a logo enough to build a strong brand?
Usually not. A good logo matters, but your audience experiences much more than the logo itself. Colour, typography, imagery, messaging, website experience and customer touchpoints all play a role in your brand - in fact, we are often heard saying, 'Your logo is only 10% of your brand.'