Did you know that a staggering 45% of fresh produce never leaves the farm and ends up in compost or landfills? This heartbreaking statistic is due to perfectly edible fruits and vegetables deemed too imperfect by supermarket standards—too big, too small, or simply not pretty enough compared to their flawless counterparts. Enter Perfectly Imperfect – a non-profit that arranges the redistribution of fresh food that is deemed not up to scratch. The Huskies had the privilege of being engaged for a full rebrand – we love their heart and mission and it was a joy to work with them on a brand vision that better reflected the glory of their mahi!
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