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DESIGN IS… not art.

There’s a common misconception that design is subjective, like taste for an ice-cream flavour or a genre of music. But we gotta clear this up: ART is subjective, design is not. Art satisfies a set of personal preferences, while design is a problem-solving exercise to achieve an intended purpose. ⁠

Design can USE art and artistic mediums to entertain, educate, inspire, provoke emotion, but is not meant to be for subjective interpretation. At the end of it, clear communication is what gets your message across, clear communication is what helps your organisation grow. ⁠

If you’re looking for design that is functional, effective and achieves your business goals, drop us a line today!