The words you use are just as important as the visual markers of your brand, this is because (and we’ll keep saying it till the cows come home)… your customers are looking to build relationship.
A living, breathing organisation with a cohesive brand personality is a surefire way for your audience to connect to you, feel understood and known by you and to join you for the ride. An audience of medics may require a professional yet restrained tone but an abundance of scientific jargon that underscores expertise. An audience of teenagers may appreciate a more casual, cheeky or even streetwise voice. It’s always a fine balance – but we also know that New Zealanders veer towards amicable and down-to-earth companies 🙂
Why not pop yourself in your audience’s shoes for a moment and speak how you’d like to be spoken to?