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Design is… Storytelling.

Every good brand has a story. Take Nike for example – the ‘Just do it’ tagline and ‘swoosh’ tick represent inspiration and motivation, echoing their inclusive narrative, “If you have a body, you are an athlete”.

Notice how sports gear is not even mentioned in their brand statement, even though it’s their core business! Instead, they create a brand position that both invites and inspires their customers to greatness – brand storytelling makes the intangible qualities of your business physical, definable and relatable.

If you’re looking for some help telling your brand story, #weknowaguy 😉