Every good brand has a story. Take Nike for example – the ‘Just do it’ tagline and ‘swoosh’ tick represent inspiration and motivation, echoing their inclusive narrative, “If you have a body, you are an athlete”.
Notice how sports gear is not even mentioned in their brand statement, even though it’s their core business! Instead, they create a brand position that both invites and inspires their customers to greatness – brand storytelling makes the intangible qualities of your business physical, definable and relatable.
If you’re looking for some help telling your brand story, #weknowaguy 😉