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DESIGN IS… THE FULL STORY.

DESIGN IS… THE FULL STORY.

by | Jul 14, 2021 | Insights

When you think of a rebrand, what comes to mind? Often when people come to us for rebranding, they’re wanting their logo to simply be redesigned. And while a logo is a key mark of recognition, it’s only part of the picture – in fact, we’re...
DESIGN IS… NEGATIVE SPACE.

DESIGN IS… NEGATIVE SPACE.

by | Jun 30, 2021 | Insights

It’s one of the first pieces of jargon you may encounter with a designer, but why is negative space a positive thing in the world of branding? One simple reason: information heirarchy. Take it from Aarron Walter, famous UX designer and best-selling author:...