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THE GOSS ON BRAND ESSENCE

THE GOSS ON BRAND ESSENCE

by | Aug 11, 2021 | Insights

So you’re thinking of a rebrand but can’t wrap your head around your essence, your message or maybe your point of difference? Perhaps these whizz-bang questions can help get you started: 1// Uniqueness Do you know your “Unique Selling Proposition’ (USP)?...
DESIGN IS… not art.

DESIGN IS… not art.

by | Aug 4, 2021 | Insights

There’s a common misconception that design is subjective, like taste for an ice-cream flavour or a genre of music. But we gotta clear this up: ART is subjective, design is not. Art satisfies a set of personal preferences, while design is a problem-solving...
DESIGN IS… YOUR TONE OF VOICE.

DESIGN IS… YOUR TONE OF VOICE.

by | Jul 28, 2021 | Insights

The words you use are just as important as the visual markers of your brand, this is because (and we’ll keep saying it till the cows come home)… your customers are looking to build relationship. A living, breathing organisation with a cohesive brand...
THE 3 C’s OF DESIGN.

THE 3 C’s OF DESIGN.

by | Jul 21, 2021 | Insights

Here are 3 words to keep in mind when designing your logo — 1/ CLARITY We’re talking both visuals and semantics here. Visual clarity means legibility – could letters be misread or muddled? Is the logo readable when small? Does it still work when only black...
DESIGN IS… THE FULL STORY.

DESIGN IS… THE FULL STORY.

by | Jul 14, 2021 | Insights

When you think of a rebrand, what comes to mind? Often when people come to us for rebranding, they’re wanting their logo to simply be redesigned. And while a logo is a key mark of recognition, it’s only part of the picture – in fact, we’re...