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the #1 thing about your website

the #1 thing about your website

by | Jul 7, 2021 | Insights

What’s the first thing someone sees when they land on your website? You’d think banner or the logo, but in fact… it’s a feeling. Wait whaaaat – you can’t see a feeling!? Of course you see the logo, read the headline, absorb the...
DESIGN IS… NEGATIVE SPACE.

DESIGN IS… NEGATIVE SPACE.

by | Jun 30, 2021 | Insights

It’s one of the first pieces of jargon you may encounter with a designer, but why is negative space a positive thing in the world of branding? One simple reason: information heirarchy. Take it from Aarron Walter, famous UX designer and best-selling author:...
know your relational marketing

know your relational marketing

by | Jun 23, 2021 | Insights

Real-talk time: how do you get people falling in love with your brand? Consumers these days are looking to build relationship with the companies they buy from – here’s some things to think about: 1/ The first impressions matter. How do you look in the saturated...
Design is… Storytelling.

Design is… Storytelling.

by | Jun 16, 2021 | Insights

Every good brand has a story. Take Nike for example – the ‘Just do it’ tagline and ‘swoosh’ tick represent inspiration and motivation, echoing their inclusive narrative, “If you have a body, you are an athlete”. Notice how sports gear is not...
Soul-searching Questions for your Brand

Soul-searching Questions for your Brand

by | Jun 9, 2021 | Insights

So you’re thinking of a rebrand but can’t wrap your head around your essence, your message or maybe your point of difference? Perhaps these whizz-bang questions can help get you started: 1// UniquenessDo you know your “Unique Selling Proposition’ (USP)? Yeah it’s...