Social proof marketing is an effective way to gain the trust of your customers and boost your sales over time, but how do you incorporate it into your business?
When trying to convince a customer to choose your business over another, what helps the most? Naturally your professionalism, top notch service, family values, years of experience and quality that’s second-to-none are all good reasons to believe and build trust, but they don’t necessarily set you apart – in fact, they are kinda what we would expect from ANY business worth their salt, right?
Social proof stands or falls on customer experience – what your customers say about you and to whom. They blow the trumpet for you so get them to tell their stories of love, transformation or success – ask for reviews (and thank them for it), hero your customers, partner with them in their success, track your stats and then feed it back to the universe.
Online reviews are an important metric for consumers when evaluating a business – our 5-star rating on Google is ALL thanks to our customers and it help other business owners trust our brand and gives them the confidence they need to choose Husk themselves.
So what are YOU waiting for? If you need help establishing social proof for your biz, let’s have coffee.