What’s the first thing someone sees when they land on your website? You’d think banner or the logo, but in fact… it’s a feeling. Wait whaaaat – you can’t see a feeling!? Of course you see the logo, read the headline, absorb the...
So you’re thinking of a rebrand but can’t wrap your head around your essence, your message or maybe your point of difference? Perhaps these whizz-bang questions can help get you started: 1// UniquenessDo you know your “Unique Selling Proposition’ (USP)? Yeah it’s...
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