Every good brand has a story. Take Nike for example – the ‘Just do it’ tagline and ‘swoosh’ tick represent inspiration and motivation, echoing their inclusive narrative, “If you have a body, you are an athlete”. Notice how sports gear is not...
So you’re thinking of a rebrand but can’t wrap your head around your essence, your message or maybe your point of difference? Perhaps these whizz-bang questions can help get you started: 1// UniquenessDo you know your “Unique Selling Proposition’ (USP)? Yeah it’s...
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