by huskplayground | Jul 14, 2021 | Insights
When you think of a rebrand, what comes to mind? Often when people come to us for rebranding, they’re wanting their logo to simply be redesigned. And while a logo is a key mark of recognition, it’s only part of the picture – in fact, we’re...
by huskplayground | Jul 7, 2021 | Insights
What’s the first thing someone sees when they land on your website? You’d think banner or the logo, but in fact… it’s a feeling. Wait whaaaat – you can’t see a feeling!? Of course you see the logo, read the headline, absorb the...
by huskplayground | Jun 30, 2021 | Insights
It’s one of the first pieces of jargon you may encounter with a designer, but why is negative space a positive thing in the world of branding? One simple reason: information heirarchy. Take it from Aarron Walter, famous UX designer and best-selling author:...
by huskplayground | Jun 23, 2021 | Insights
Real-talk time: how do you get people falling in love with your brand? Consumers these days are looking to build relationship with the companies they buy from – here’s some things to think about: 1/ The first impressions matter. How do you look in the saturated...
by huskplayground | Jun 16, 2021 | Insights
Every good brand has a story. Take Nike for example – the ‘Just do it’ tagline and ‘swoosh’ tick represent inspiration and motivation, echoing their inclusive narrative, “If you have a body, you are an athlete”. Notice how sports gear is not...
