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HAND US THE REMOTE

HAND US THE REMOTE

It has been two years now since all of our lives were uprooted by the pandemic. Looking back, it’s incredible to see how much has changed, and particularly how quickly we had to  roll with the punches from our friend ‘Rona. The Huskies went from working...
THE GOSS ON BRAND ESSENCE

THE GOSS ON BRAND ESSENCE

So you’re thinking of a rebrand but can’t wrap your head around your essence, your message or maybe your point of difference? Perhaps these whizz-bang questions can help get you started: 1// Uniqueness Do you know your “Unique Selling Proposition’ (USP)?...
DESIGN IS… not art.

DESIGN IS… not art.

There’s a common misconception that design is subjective, like taste for an ice-cream flavour or a genre of music. But we gotta clear this up: ART is subjective, design is not. Art satisfies a set of personal preferences, while design is a problem-solving...
DESIGN IS… THE FULL STORY.

DESIGN IS… THE FULL STORY.

When you think of a rebrand, what comes to mind? Often when people come to us for rebranding, they’re wanting their logo to simply be redesigned. And while a logo is a key mark of recognition, it’s only part of the picture – in fact, we’re...
Design is… Storytelling.

Design is… Storytelling.

Every good brand has a story. Take Nike for example – the ‘Just do it’ tagline and ‘swoosh’ tick represent inspiration and motivation, echoing their inclusive narrative, “If you have a body, you are an athlete”. Notice how sports gear is not...