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HAND US THE REMOTE

HAND US THE REMOTE

by | Mar 25, 2022 | News

It has been two years now since all of our lives were uprooted by the pandemic. Looking back, it’s incredible to see how much has changed, and particularly how quickly we had to  roll with the punches from our friend ‘Rona. The Huskies went from working...
THE GOSS ON BRAND ESSENCE

THE GOSS ON BRAND ESSENCE

by | Aug 11, 2021 | Insights

So you’re thinking of a rebrand but can’t wrap your head around your essence, your message or maybe your point of difference? Perhaps these whizz-bang questions can help get you started: 1// Uniqueness Do you know your “Unique Selling Proposition’ (USP)?...
DESIGN IS… not art.

DESIGN IS… not art.

by | Aug 4, 2021 | Insights

There’s a common misconception that design is subjective, like taste for an ice-cream flavour or a genre of music. But we gotta clear this up: ART is subjective, design is not. Art satisfies a set of personal preferences, while design is a problem-solving...
DESIGN IS… THE FULL STORY.

DESIGN IS… THE FULL STORY.

by | Jul 14, 2021 | Insights

When you think of a rebrand, what comes to mind? Often when people come to us for rebranding, they’re wanting their logo to simply be redesigned. And while a logo is a key mark of recognition, it’s only part of the picture – in fact, we’re...
Design is… Storytelling.

Design is… Storytelling.

by | Jun 16, 2021 | Insights

Every good brand has a story. Take Nike for example – the ‘Just do it’ tagline and ‘swoosh’ tick represent inspiration and motivation, echoing their inclusive narrative, “If you have a body, you are an athlete”. Notice how sports gear is not...