FEELING STUCK WITH YOUR BRAND?
Download our FREE checklist that will help you work out whether it’s time to rebrand – no strings attached.
THE GOSS ON BRAND ESSENCE
So you’re thinking of a rebrand but can’t wrap your head around your essence, your message or maybe your point of difference? Perhaps these whizz-bang questions can help get you started: 1// Uniqueness Do you know your “Unique Selling Proposition’ (USP)?...
DESIGN IS… not art.
There’s a common misconception that design is subjective, like taste for an ice-cream flavour or a genre of music. But we gotta clear this up: ART is subjective, design is not. Art satisfies a set of personal preferences, while design is a problem-solving...
DESIGN IS… THE FULL STORY.
When you think of a rebrand, what comes to mind? Often when people come to us for rebranding, they’re wanting their logo to simply be redesigned. And while a logo is a key mark of recognition, it’s only part of the picture – in fact, we’re...