DESIGN IS… NEGATIVE SPACE.

DESIGN IS… NEGATIVE SPACE.

It's one of the first pieces of jargon you may encounter with a designer, but why is negative space a positive thing in the world of branding?
know your relational marketing

know your relational marketing

Real-talk time: how do you get people falling in love with your brand? Consumers these days are looking to build relationship with the companies they buy from – here's some things to think ...
Design is… Storytelling.

Design is… Storytelling.

Every good brand has a story. Take Nike for example - the 'Just do it' tagline and ‘swoosh' tick represent inspiration and motivation, echoing their inclusive narrative, “If you have a body, you ...
Soul-searching Questions for your Brand

Soul-searching Questions for your Brand

So you’re thinking of a rebrand but can’t wrap your head around your essence, your message or maybe your point of difference? Perhaps these whizz-bang questions can help get you started...