DESIGN IS… NEGATIVE SPACE.

DESIGN IS… NEGATIVE SPACE.

It's one of the first pieces of jargon you may encounter with a designer, but why is negative space a positive thing in the world of branding?
know your relational marketing

know your relational marketing

Real-talk time: how do you get people falling in love with your brand? Consumers these days are looking to build relationship with the companies they buy from – here's some things to think about:
Design is… Storytelling.

Design is… Storytelling.

Every good brand has a story. Take Nike for example - the 'Just do it' tagline and ‘swoosh' tick represent inspiration and motivation, echoing their inclusive narrative, “If you have a body, you ...
Soul-searching Questions for your Brand

Soul-searching Questions for your Brand

So you’re thinking of a rebrand but can’t wrap your head around your essence, your message or maybe your point of difference? Perhaps these whizz-bang questions can help get you started...
the deal on Social proof marketing

the deal on Social proof marketing

Social proof marketing is an effective way to gain the trust of your customers and boost your sales over time, but how do you incorporate it into your business? When trying to convince a ...